Advertising Standards Authority (ASA) Code of Conduct Compliance Statement

Effective Date: 2 October 2024

Company Name: Success Innovations Pty Ltd

Company Registration Number: 2024 / 564686 / 07

Physical Address: Barlow Park, 180 Katherine St, Sandton, Gauteng, 2148

1. Overview

This document sets out the commitment of Success Innovations Pty Ltd (hereinafter referred to as "the Company") to fully comply with the Advertising Standards Authority (ASA) of South Africa's Code of Conduct. The Company adheres to the ethical and legal standards governing advertising and promotional practices to ensure that all advertising is legal, honest, truthful, and sensitive to consumer protection.

2. Compliance with ASA's General Principles

The Company adheres to the general principles established by the ASA Code of Conduct in all forms of advertising. These include, but are not limited to:

Honesty and Truthfulness: All advertising material is factual, truthful, and not misleading. The Company ensures that all claims about its products and services are substantiated with reliable evidence.
Decency and Social Responsibility: Advertisements respect community values, cultural differences, and sensitivities. They do not contain content that is harmful, offensive, or discriminatory in any form.
Fairness: The Company ensures that all advertisements are fair to consumers and competitors, avoiding any unfair comparisons or misleading representations.

3. Advertising Claims and Substantiation

The Company recognises its obligation to provide accurate information in all advertising claims. The following measures are undertaken to ensure compliance with ASA standards:

Substantiated Claims: Any claims about the effectiveness, quality, or benefits of The Company’s products (including cosmetics, champagne, cookware, and other ranges) are based on verifiable facts, including scientific studies, research, or product testing.